THE ROLE OF EFFECTIVE COMMUNICATION IN ORGANIZATIONAL PERFORMANCE

CHAPTER ONE

INTRODUCTION

1.1  BACKGROUND OF THE STUDY

Effective management of people for the achievement of organizational objectives requires a combination of factor of which the willingness of people to work together may be there. The effectiveness may be hampered by improper coordination due to poor system of administration.

It is therefore, no exaggeration to say that communication is the means by which organization cannot function effectively without proper coordination of employees, units and departments with part management communications forms an integral part in the dealing of any organization.

Without effective communication there cannot be social formations. Within the organization, there must be communication between individuals who interact as social beings (interpersonal communication).

The role of effective communication in organizational performance cannot be over-emphasized. This is because organizations are established to achieve specific aims and objectives.

Organizational objectives can only be achieved through the collective efforts of employees who must communicate with organization with its external environment on the other hand, without effective communication in an organization, the objectives of the organization can not be realized. Effective communication in organization enhance the administration network and function in an organization.

This is because all organizations have formal structure with defined authority and relationship within the organization.

1.2  STATEMENT OF THE PROBLEM

There is wide spread research interest in information and communication. It is universally proclaimed that communication is crucially important for sustainable development. Communication has made it possible to quickly find and distribute information in an organization. It is no surprise therefore why many initiative have been taken at national and international level to support local government efforts to develop a communication infrastructure.

Effective communication is now reshaping and revolutionizing organization’s communication globally. Its impact on economic activities of government businesses, and small entrepreneurs is phenomenal.

The importance of communication can not be over emphasized. People used communication to plan carry out their decisions. More than 98.5% of Nigeria organizations both private and public benefits from this usage.

Due to the challenges bedeviling the local government area system especially lack of training of staff, delay in payment of salary and the bureaucratic bottlenecks of civil services. Therefore, without effective communication, there cannot be social formations.

It was also believed that most organization failed to understand and realized the role of effective communication on other organizational and administration performance.

1.3  PURPOSE OF THE STUDY

The objective of this study is to determine and critically examine the relationship that exists between communication and worker’s performance. In other words to examine the impact of communication on workers performance in an organisation and how it can lead to achieving organisational set objectives.

Moreover the study will sought to

vIdentify some barriers to effective communication

vDetermine whether manager/leaders encourage communication in their organizations.

vEvaluate the impact of communication gap in the organisation.

vFind out strategies or tips put in place by different management to improve and enhance communication in an organisation.

1.4  RESEARCH QUESTIONS

The general preposition of this research study is an attempt to steer the course properly and direct the researcher to a meaningful outcome. Thus certain questions were raised such as:

(1)   What are the factors that hamper effective communication in the organisation?

(2)   Which system/strategies do you think your management should adopt to improve and enhance communication in an organisation?

(3)   To what extent has communication gap affected the organisation?

1.5  STATEMENT OF HYPOTHESIS

The hypotheses formulated were tested using the chi-square statistics at 5% level of significance.

Ho:  There is no significant relationship between communication and worker’s performance.

Hi:   There is significant relationship between communication and worker’s performance.

1.6  SIGNIFICANCE OF THE STUDY

Managers operate in a social environment and are judged by their ability to deal with people; superiors, fellow managers, employees and persons outside their management environment. It is often difficult to find a good practical resource to complement your previous training and experience in communicating with others.

The study is designed to be a resource of materials, information and guidelines to help managers become more effective communicators.

1.7  SCOPE OF STUDY

This research is carried out among the managers and subordinates of Olite Manufacturing Company in Asaba.

1.8  LIMITATIONS OF THE STUDY

The research study was limited and impeded by the attitude of the respondents in giving information required for the study. Furthermore, the research was also impeded by other personal engagements and the short period within which this research work was to be submitted and time allocated for the semester academic work was too short and also a constraint to the research work.

1.9  OPERATIONAL DEFINITION OF TERMS

Communication: Passing of opinion, attitude, beliefs, ideas, thoughts to other people

Administration: Management of public or private affairs.

Organisation: Two or more individual who work together in a structured manner to achieve a specified goal.

Receiver: The decoder of the message

Sender: The initiator of the message

Feedback: Response form the receiver

Channel: Any way along which information travels through.

Performance: The degree or measure of how efficient and effective an assignment is being carried out.

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