ROLE OF MARKETING IN NIGERIA BANKING SECTOR
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country…
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ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS
Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed…
POLITICAL MARKETING IN NIGERIA
ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on…
PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS
ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO…
NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain…
MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE
ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of…
MARKETING OF PETROLEUM PRODUCTS
ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing…
INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization…
INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR
ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question…
IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION
ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure…