THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
Chapter One: Introduction 1.1 Background to the Study The study of the importance of branding and packaging as a…
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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT
Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using…
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY
ABSTRACT This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was…
THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING
ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case…
THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS
ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the…
THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS
Abstract This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The…
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION
ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using…
THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT
ABSTRACT This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’…
EFFECT OF TELEVISION ADVERTISEMENT ON BUYING BEHAVIOUR WITH REGARDS TO HOUSEHOLD NECESSITY
ABSTRACT This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a…
THE EFFECT OF PURCHASING AND SUPPLY ACTIVITIES IN CONSTRUCTION INDUSTRY
ABSTRACT This project work titled the effect of purchasing and supply activities in construction industry. Its main objective…