THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY
ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
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THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY
CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to…
THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
CHAPTER ONE 1.1INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the…
THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPANY’S PRODUCTS
ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales…
THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there…
TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE
CHAPTER ONE 1.0INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing…
SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored…
RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE
ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win…
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food…
MARKETING STRATEGY IN THE HOTEL INDUSTRY
CHAPTER ONE 1.1 INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging…