MARKETING STRATEGY FOR AN E-BUSINESS
ABSTRACT The purpose of this thesis is to find right entry points for Small and mediume–zise en-terprise (SMEs)…
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EFFECTS OF IT IN MARKETING OF COMMUNICATION SERVICE
ABSTRACT The use of information technology on marketing of communication services is a major prob-lem faced by most…
EFFECTS OF ADVERTISING ON THE SMALL AND MEDIUM ENTERPRISES
ABSTRACT There exists a significant relationship between a firm’s advertising spending and its contem-poraneous financial spending. Academic studies…
USING CUSTOMER RELATIONSHIP MANAGEMENT AS A STRATEGIC TOOL IN FINANCIAL INSTITUTIONS
ABSTRACT Current trends in the global economy have resulted in widespread mistrust of financial insti-tutions. The purpose of…
THE ROLE OF SMALL AND MEDIUM ENTERPRISES IN THE ECONOMIC DEVELOPMENT
ABSTRACT This study examines the role of small and medium businesses in the economic development of Ghana. The…
PROVIDING RENEWABLE ENERGY SOLUTIONS
ABSTRACT This thesis was prepared as part of the CONNECT project embarked on by Laurea University of Applied…
CULTURAL DIMENSIONS IN BUSINESS LIFE: HOFSTEDE’S INDICES
ABSTRACT Ghana has lately generated huge interest globally as a preferred destination for doing busi-ness in Africa. However,…
CHALLENGES SMES FACE IN ACQUIRING LOANS FROM BANKS
ABTSRACT Small and Medium-sized Enterprises make significant contribution to the socio-economic and political infrastructure of developed and developing…
ANALYSING THE ROLE OF RISK MANAGEMENT IN A TEXTILE PRODUCTION COMPANY
ABSTRACT The textile industry in Ghana has been in decline. Local companies have shut down operations due to…
THE IMPACT OF TRAINING AND DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE
ABSTRACT The subject matter of this thesis work focuses on the impact of employees’ training and development on…