THE EFFECTIVENESS OF ADVERTISEMENT ON NEWLY ESTABLISHED INSTITUTION
ABSTRACT The first chapter contains the introduction; it was made known that advertising is one of the strategies…
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THE EFFECT OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTIONS
ABSTRACT An organization’s survival solely depends on the goodwill it receives from its various publics especially when its…
THE EFFECT OF FOREIGN HOME VIDEO FILMS ON NIGERIAN TEENAGERS
CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Everyone lives in a different reality that is why people enjoy watching…
THE EFFECT OF FOREIGN FILMS ON YOUTH
ABSTRACT The present importation of all sorts of films, form the western world has reached an alarming rate.…
IMPACT OF TELEVISION ADVERT ON CONSUMERS PURCHASING HABIT OF RURAL COMMUNITY DWELLER’S
CHAPTER ONE 1.0 INTRODUCTION/BACKGROUND OF THE STUDY In the early stage of our forefathers, advertising may not have been…
PUBLIC RELATIONS AS THE SURVIVING FORCE OF POLITICAL ORGANISATIONS IN NIGERIA
ABSTRACT Political organisation’s survival solely depends on the goodwill it receives from it various publics, especially when its…
EFFECT OF INDIGENOUS LANGUAGE IN OUTDOOR ADVERTISING OF GOLDBERG BEER ON YOUTHS
CHAPTER ONE 1.1 INTRODUCTION The invention of printing press in the 5th century ushered in Modern Advertising. Famous among the poster…
A STUDY OF CHALLENGES FACING INDEPENDENT BROADCAST PROGRAMME PRODUCERS
ABSTRACT This research work was conducted to ascertain the challenges facing independent programme producer broadcasting industry. The first…
CONTRIBUTION OF TELEVISION ADVERTISEMENT TO CONSUMPTION OF ALCOHOLIC DRINKS CONFIDENTIALITY
ABSTRACT The important of advertising has been realized from some centuries, it grew naturally out of the social…
ADHERENCE LEVEL OF JOURNALIST TO JOURNALISM CODE OF CONDUCTS
ABSTRACT This study on the “Adherence level of journalist to journalism codes of conducts” was embarked upon to…