THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY
ABSTRACT This research work emphatically examines the impact of advertising techniques and strategies on company sales and the…
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THE IMPACT OF AUDIENCE TOWARDS YORUBA NEWS PRESENTATION ON TELEVISION
ABSTRACT The project work centered on attitudes of audience towards Yoruba news presentation on television in selected areas…
THE IMPACT OF RADIO AMULUDUN FM 99.1 ON THE LEVEL OF AWARENESS IN RURAL COMMUNITIES
CHAPTER ONE 1.1 INTRODUCTION The world is witnessing a revolution in communication technology leading to swift and accurate transfer…
THE IMPACT OF MASS MEDIA ON SOCIAL, POLITICAL AND CULTURAL LIFE
ABSTRACT This project study focuses on the impact of Mass Media on Social, Political and Cultural being of…
THE IMPACT OF WOMEN IN ADVERTISING
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is rare this days to see adverts broadcast on television…
THE INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM
ABSTRACT This research is conducted to find out the influence of media ownership on professionalism (A study ofNigerianNewsDirect Newspaper…
THE ROLE OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATION OBJECTIVES
CHAPTER ONE INTRODUCTION Public Relation is the art and social science of analysing trends predicting their consequences, counselling…
THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTION
ABSTRACT The research work critically examine the role of public relations in improving the image of tertiary institution.…
THE ROLE OF MASS MEDIA IN ANTI-CHILD ABUSE AND TRAFFICKING CAMPAIGN
ABSTRACT This study on the role of the mass media in anti-child abuse in Nigeria. A survey of…
THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS
CHAPTER ONE INTRODUCTION 1.1 Background of Study The development of telecommunication in Nigeria began in 1886 when a cable…