THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM
ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance…
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THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in…
AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION
AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION…
AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA
ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna…
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has…
AN EVALUATION OF THE COST OF PACKAGING AND IT’D IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our…
AN ASSESSMENT OF GLOBALIZATION AND ECONOMIC DEVELOPMENT
AN ASSESSMENT OF GLOBALIZATION AND ECONOMIC DEVELOPMENT IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study The…
SMALL-SCALE INDUSTRIES DEVELOPMENT: PROBLEMS AND PROSPECTS
ABSTRACT THIS RESEARCH IS AIMED AT SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL-SCALE INDUSTRIES ARE…
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE
ABSTRACT Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business…
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES
ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu…