ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS
ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact…
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DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going…
PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu…
ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE
ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the…
ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the…
CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing…
ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS
CHAPTER ONE 1.1 INTRODUCTIONThe quest of achieve self sufficiency food production is one of the highest priority areas…
ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS
ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study…
CAPITAL MARKET AND ITS IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCHANGE
ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy.In…
APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDYAll organisation whether profit oriented or not, cannot thrive in isolation…