Abstract
The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnaire and personal interview held with customers and employees of the organization and data through desktop research. The research reveals that most young men and women from different communities especially the urban areas of Edo State patronize Mr. Biggs Plaza in the strategic creation where Mr. Biggs plaza are hasted. The findings show that sixty percent of the customers will reduce quality purchase whenever price increases. Meanwhile, pricing is an important business decision whereby it should not be overlooked. As a result of the problem discovered during research findings, the researcher recommended that there is need for the sales department of a pricing section in the sales department with the aim of setting price for product determine the most appropriate price, for products as they under to preparation to when they care finally with the customers.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire