THE ROLES OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANISATIONAL OBJECTIVES (A CASE STUDY OF COCA COLA BOTTLING COMPANY PLC ILORIN)

ABSTRACT

This
project is a research on strategic planning as tool for achieving
organizational objectives a case study of coca cola bottling company Ilorin.
The aim of study is to examine how strategic planning aids the achievement of
organizational objectives.

Chapter
one of this project starts with introduction of the study, the problem of huge
amount of money needed to have a good strategic playing run smoothly e .t .c
aims and objectives of the study deals with how a good strategic plan con be
used to achieve organizational goals such as profit maximization greater
productivity e. t. c. hypothesis formulation was used to give a direction to
the   problem of matter finally in this
chapter terms used were being defined e. g planning, strategic e. t. c.

Chapter
two is on literature review, it gives a broad knowledge of the meaning of
strategic planning the types of strategic planning e. g international strategy,
retrenchment strategy e. t. c. the importance of strategic planning such as
giving guideline for the organizations activities, giving the manager the
organization clearly designed goals and methods for achieve these goals e. t. c
management approach was also discussed such as the scientific, the behavior
approaches e. t. c.

In
chapter three, the research methodology was examined which deals with a brief
historical background of the case study the research method use e. g the use of
questionnaire personnel interview the research instrument and sampling design
and procedure.

Chapter
four is presentation and analysis of data of the questionnaire were
administered and responses duty collected, interpretation of the data.

Chapter
five is the summery conclusion and recommendation of the research on the basis
of analysis and funding can be used as a tool for achieving organizational
objectives.        


TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTIONS

1.1      
Problem of study

1.2      
Statement of hypothesis

1.3      
Aims and objective of
the study

1.4      
Scope of the study

1.5      
Limitation of study

1.6      
Definition of term

CHAPTER TWO: LITERATURE
REVIEW

2.1   Definition of strategic planning

2.2   Type of strategic planning

2.3   Importance of strategic planning

2.4   Management approaches

CHAPTER THREE:
RESEARCH METHODOLOGY

3.1   Historical background of the case study

3.2   Research method used

3.3   Research instrument

3.4   Sampling design and procedure

CHAPTER FOUR: PRESENTATION,
INTERPRETATION AND ANALYSIS OF DATA

4.1   Presentation data

4.2   Interpretation of data

4.3   Analysis of data

CHAPTER FIVE: SUMMARY,
CONCLUSION RECOMMENDATION

5.1   Summary 

5.2   Conclusion

5.3   Recommendation

   Bibliography


CHAPTER
ONE

INTRODUCTION

1.0      
BACKGROUND OF THE STUDY

Coca cola bottling business environment, business
administration, educational sector e.t.c 
make use of planning to make important decisions, recognizing  decision making applied in the process, They
collect data, organize analysis interpreting and implementing the result for
both present and future used.

The organizational mission and functions such as
forecasting, planning organizing, motivating coordinating and controlling as
the effective and efficient means by which organization con survive and also
satisfy their customers need.

However organization is defined as a group of people
bound together to provide unity of action for the achievement of a
predetermined objective. It can also be seen as a process of coordinating
individual effect to accomplish common objectives.

Since
planning is an independent variable while organization is depend the success or
failure of it application will depend on how all it as been positively combine
with the use of planning.   

In
resent years, the development of planning in the organizational filed has
brought about a substantial change in the organization thinking and practice
.The leaning of planning is almost always a wise investment especially for
those who are planning to make a carrier in the field of management.

However,
planning have been closely considered 
from the perspective that it enhance knowledge acquiring and decision
making ,so many texts have been written open the subject organizational and
planning, beside good organization should always make use of planning always
with the use of statistic data for problem solving and decision making to
accomplish organizational goods and objectives.

1.1      
PROBLEMS OF THE STUDY

The
idea that a company strategy is important to be leaved to the entire
organization because of the competition .This is because every firm would be
working to words achieving the of the organization.

Strategic
planning is restrained complex that it con be come prohibitively expensive to
operate.

Concentration
on specific strategies may lead to inability to take up better opportunities
when they arise.

Some
argue that many firms not considers strategic planning organization objectives
be defatted and may lead to closed down of the business.

It
is important to note that there is no point that strategic planning bring about
a better performance. However fact suggests that improve organizational
performances.

1.2      
Statement of hypothesis

H1
Planning has a significant impart on the organization which make an
organization to achieve the goals and objective

H0
Planning has no significant impart in the organization which are negative
effect of the objective of an organization

H2
implement and execution of strategic planning has positive impart in the
organization performance in achieving the goal and objective of an
organization.

H02
implement and execution of strategic planning has negative impart on an
organization performance in the objective and goals of organizations

An
hypothesis is a preposition or statement of fact relating to research out
forward by a research or to guide him/her is his/her research work which may be
true or false / valid or other wise. If the majority of the research data
collected support the fact that it is valid then it is therefore accepted.
Otherwise it‘s not and have to be rejected. For the purpose of this research
work, the major hypothesis considered include

A.  That
there is direct relationship between planning tools and organizational
objectives.

B.  That
effectiveness of planning techniques determines level of achieving
organizational objective.

C.  Does
managers face problems when making use of statistical data in solving problems?

D.The
relevance of planning in organization and to what extent is their roles being
carried out?

E.  That
organization is dependent on planning tools.

F.  That
planning is dependent to organization.

a.        
That there is direct
relationship between planning tools and organization and organizational
objectives.

b.       
That effectiveness of
planning techniques level of achieving organizational objectives.

c.        
Does a manager face
problems when making use of statistic data in solving problems?

d.       
The relevance of
planning in organization and to what extents are they carried out?

e.        
The organization is
dependent on planning tools.

1.3      
AIMS AND OBJECTIVES OF
THE STUDY

The
centre of study is on how strategic planning help in achieving organizational
objectives among the objectives is to critically examine the list of available
planning tools in term of achieving organizational objective in terms of
productivity and there by making huge profit hiving.

Therefore, the
basic aims of this study include

1.         
To identify effect of
planning as a tool in achieving organizational objective.

2.         
To determine what
consideration an organization bears in mind when designing tools in achieving
it management decision.

3.         
To determine the
planning that is available to the organization in order to obtain the greatest
capacity of workers.

4.         
To identify and discuss
the effect of planning techniques on bottling company and its corporate
objective.

5.         
To examine the mode and
manners in which planning is being applied in coca-cola industry and how
effective they are using planning to achieve and increase their organizational
objectives.

1.4      
SCOPE OF THE STUDY

The
scope of the study is made up of strategic planning concept theory in reference
to coca-cola bottling company, strategic planning influence on the business
environment in achieving organizational objectives .Also on how the management
of business organization should use good strategic planning in solving problems
among employees and for good decision making in other to strike a balance
between the employees objectives and that of the organization, furthermore,
through the use of good  planning ,this
study  will influence the organization on
how to maintain good position in the midst of other competition. 

1.5      
LIMITATION OF THE STUDY

Due
to complexity envisage in data collection and the short duration of time
available from this types of research the study will cover the period of
1963-2002.

However
this period of spanning 20 years provides an interesting research art it
encompass the two regime, administrator interest rate policy ( 2010/2011) and
the liberalized interest regime( 2005/2008).

The
data used will be strictly those relating to, and generated from the Nigeria
economy.

Although,
in our literature review, the performance of interest the rate in other
economics will be considered.

1.6      
DEFINATION OF TERMS

1.  Planning:
the procedure or activity of determining in advance especially what need to be
done in other to achieve particular goals how should be done when and where it
should be done and who should do it.

2.  Strategic;
the key decision or plan of action required to reach on objective or set of objective.

3.  Strategic
planning; long range planning that focus on goals attainment by adapting the
organization to environment changes. Determination of the step required to
reach an objective of achievement the optimum fit between the organization and
market place.

4.  Organization;
A group of people bound together to provides unity of action for the
achievement of a predetermined objective.

5.  Objective;
A company defined and measurable aims for a given period.

Data; The collection
of observant on this is a large volume of details which are generated by
day-to-day transaction but most be process and organized before they can sense
to central operation or to proved meaningful information.

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