ABSTRACT
This project work seeks to investigate the popular use of the social media in the tourism and hospitality industry. Social networking sites strategy is getting popular in the hospitality and tourism industry. Many firms started to use social networking sites for the purpose of communication. In the case of the tourism industry, the communication among consumers has a huge impact on the way a consumer makes their destination decision. Social networking has also given the opportunity for the industries to connect with their consumers and employees in a quick and efficient way. The wide connection of social networking is a good way to spread information around the world, especially for business promotion and to build the image of a specific brand. On the other hand, it is convenient for a company to target their consumers by using the data given by the consumers who registered an account on the social networking site. Lastly, social networking sites allow everyone and anyone to write their opinions and post it online, which not only brings advantages to the company but also disadvantages because certain users might defames the brand through word of mouth.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire