CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Media has turned the world into a global village. It is prominent tool and a best means of one way communication. So, it’s being widely used for everything and for any purpose.
It has been playing a significant role in most of all social, political and development sectors due to its power to influence on attitude and behaviour of general public and its outstanding role to design planned and policy on national and international level.
Offer the re-advent of democracy in Nepal, the uses of media are intense in every aspect of social, political and economic development.
Similarly, media is also playing a major role in promotion of children development.
The term mass media defined it as a means of communication that operate on a large scale reaching and involving virtually everyone in a society to a great or lesser degree.
Mass coverage on a child labour and abuse cannot be over looked. The term “Child Labour|” simply refers to hazardous work that is being given to children who falls between the ages of 15 to 17 years old as a result of poor family background. While, child abuse on the other hand can be seen as a neglecting, denying or not providing for a child needs.
It is very cumbersome to trace precisely where child labour started. But, it is assumed that it has come into being when Igba Mesin was sold slavery as a bonded for $ 16.00 at the age of four (4) years and shacked to a carpet loan to make carpet he escaped when he was ten (10) years and was murdered at the age of twelve (12) years.
i. To create a greater awareness of child labour and the exploitation of children through educational campaigns
ii. Raising funds for abused and exploited children
iii. Collaborating with youth around the world to help bring changes
iv. Convincing world leaders that education and projection of children are priority concerns.
The organization free the children has sign grown into an influential international children’s movement in which young people all over the world speak at school and conference to educators, union groups and government bodies on behalf of youth. Craig in himself has traveled all over the world, most recently to Brazil. There he organized mass media coverage of the plight of exploited children.