The pricing policy that seeks to set prices relatively high in order to attract the wealthy segment of the market is
-
A.
target return pricing -
B.
market skimming -
C.
variable pricing -
D.
market penetration
Correct Answer: Option B
Explanation
Market Skimming Pricing. a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market.