THE IMPACTS OF TELEVISION ADVERTISEMENT ON THE MENTAL DEVELOPMENT OF CHILDREN.

ABSTRACT

The general purpose of advertising is to create awareness and educate consumers on the existing product?s promotion in television and also new products. This pre-supposes that advertisement is effect because people see how the product is advertised on television. Most kids play into the world of television long before they enter school. NTA-Oyo State is an existing and prominent television station in the East and applied the use of advertisement to sell out product and services. The question this study tends to resolve is how advertising has and advertisement impacted the mental development of children?

TABLE OF CONTENTS

ABSTRACT

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis   

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation  

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

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