CHAPTER ONE
1.1 BACKGROUND
OF THE STUDY
Trade
fair often features spending display and showcasing of first class product of
international standard. Trade fair is big business, and particularly when they
are of international variety. Across the world, countries jostle and throng to
the seen as hosting the real big fails of the moment. We must states that
beyond the more exercise of gathering exhibitors to the event and getting than
to showcase their product and services to visitors, there is more ending
question of how much real benefit would accrue to the nation from this
gathering of business, people official.
Exhibitors pay expensively there trade
visitors. There is fairs of the world, including the trade visitors. There is
also sustained high pitch competition, not only by leading business that have
new product showcase, but also, amongst trade fairs companies to develop new
trade fair products, expand existing ones and grow their market share in such a
way that they out perform their co-fair participants.
Indeed, professional in the trade fair
business would pick holes any track fair in as international, given the
fact that there is established standard for classification. This is indeed part
of the challenges facing the
fair industry.
Indeed, professional in the trade fair
business would pick holes any track fair in as international, given the
fact that there is established standard for classification. This is indeed part
of the challenges facing the
trade fair industry.
The attachment of the tag
“international” to a trade fair event is not a matter of the more choice of
words.
More than syntax, it has to do with the
bigger reality that for any given fair to be and seen as being internationally
the percentage of exhibitors and professional visitors coming from outside the
testing nation and region should be at least 10.
1.2 STATEMENT
OF THE PROBLEM
This
research study will generate answer to most of the question that constitute the
problem of this research they are:
–
Does trade fair as
sales promotion be use to achieve business growth objective.
–
To what extent did
trade fair satisfy an organization in term of achieving the growth of the business?
–
Does trade fair as a
marketing strategy has any effect on achievement of marketing objective
–
Is there any
correlation between trade fair and sales promotion
–
Is there any
relationship between trade fair and business growth.
–
Is there any benefit
trade fair bring into Kwara state business.
1.3 AIM AND
OBJECTIVE OF THE STUDY
The
aim of the study is to examine the impact of trade fair on business growth.
Objective of the study
–
To assess or examine
the effectiveness of trade fair as sales promotion on business growth
–
To examine the effect
of trade fair to the organization in achieving the growth of the business
–
To bring or active
effect on achievement of marketing objective.
–
To keep an encouraging
people to buy diving off season.
–
To inform, educate and
enlighten many others about the prospect of trade fair considering its
relevance of business growth.
1.4 SIGNIFICANCE
OF THE STUDY
Since
all organization and business have come to realize the important of trade fair
for achieving business growth, this study is of immense value or benefit to the
following.
ACADEMIC
GOVERNMENT
PUBLIC I.E.
CUSTOMERS AND CONSUMERS COMPANY
ACADEMIC:
This study has a vital impact to play academically as it will effectively
contribute to both the knowledge of the researcher and academic in general. It
will contribute to marketing literature which will serve as reference point.
GOVERNMENT:
It will improve revenue base of the government collections of taxes.
PUBLIC: It is of
significant to the buyer or the target as it creates awareness, educate and
appealing to the consumer on a particular product. It is usually enhance better
services to the consumer and discourage dissonance.
COMPANY:
This study is of significant to the manufacturer as it enables them to choose
an appropriate and understand effectiveness of sales provision for the sales of
the product and benefit derived from the product both local and international
market, that will improve the profitability
for expansion.
1.5 SCOPE OF
THE STUDY
The scope of the study means the area
courage in the process of understanding this research work, basically the area
of coverage of this study are:
–
Thoeretical scope
–
Geographical scope
–
Time scope
–
Industrial scope
THEORETICAL SCOPE:
for simplicity of the study, the theoretical scope of the study will be based
on application of trade fair hence, emphasis will be laid on the impact of
trade fair on business growth.
GEOGRAPHICAL SCOPE:
The geographical scope of this study is Ilorin in Kwara state and all the
information used were gathered in Ilorin and Lagos state.
TIME SCOPE:
This covers the periodic depth of the study. Therefore the four scope of the
study is three (3) years back. All the data will be the that fall between
2008-2010. All what happens is what we want to evaluate and make use of it.
This however made the project to be made reliable and achievement.
INDUSTRIAL SCOPE:
The company by name is
international trade fair in .
1.6 LIMITATION
AND CONSTRAINTS
There
are different type of obstacle that occur during the research work, among these
problem include the following.
Time
Financial
constraints
Respondence
Geographical
Time: Time constraint
is one of the major problem that come up when making a research work due to the
time stipulated on the research work and the researcher does not have much time
to conduct the research work due to the lecture and tutorials that needs to be
attending, but at the end the researcher was able to adjust and make a proper
planning for the research work.
By going for lecture from Monday to
Friday and the lecture finish around 12pm. The researcher new schedule. The
remaining time include the weekend to carry out the researcher work through the
plan the research work come out positively.
FINANCIAL CONSTRAINTS:
money serves as a very difficult problem but thanks be to God because able to
solve it by getting financial assistance from my Aunty, Brother and other
relations before I was able to finance this project.
RESPONDENCE:
Another problem encounter by the researcher is carring out this work was
response majority of the respondent (seller and buyer in international trade fair) felt
reluctant to supply useful information in correction with the questionnaire
supplies, there intention was that the information could be used against the
them.
However, the corporation of ministry of
industry was enhanced or achieved upon the conviction that the research work is
purely academic. It’s become possible as a result of the research ability to
produce or present identity card.
GEOGRAPHICAL: This
also constraints to the success of the research due to the fact that the Lagos
international trade fair Premises is very far away that the research has to
embark on traveling adventures, but at the end and despite all these
constraints the research was able to be written and being out a good report on
the study.
REFERENCES
Adedoyin I.s (2006) “small
scale business management Olald publishers, ”
Ademola Ajayi “ chamber of commence
and industry (LCCI)
Business guardian “trade
fair on organized social movement” November 2007, Article.
Debbie Ariyo (2000) “the
growth and prospect ventures capital activities in ”
economic analysis http://www./afbe.com/venture
International development Committee (2007) “trade fair and development inquiry business
action for www.google.com
Ishola J.A (2006) “
marketing communication and advertising management Adewumi press, .
Omolola Ijeoma Ogungemi (2004) (Article) “trade fair can aid the economic
situation: the punch newspaper .
Peter Emerson (2001) “Trade show display” Ezine Article.com
Yinka Ibrahim (2006) “understanding
international marketing” Olad Publishers,