CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF
THE STUDY
The role of public relation in image
making for an organization cannot be over stressed: infact it is the central
focus of public relations activities in any organization. it is either the
practitioner is trying to create an impressive and acceptable image, sustaining
the already created one and/or revamping the battered ones.
Before going into examining what impact
public relations department has on the Nigerian Bottling Company, Ilorin.
The company programmes include employee
relations, financial relations, community relation, crisis communication,
government and political relations in the public relations in the public
interest, consumer education, other public relations programmes and public
relations for small business.
It was observed in Nigeria Bottling
Company, Ilorin, that the sole aim and objective as a profit demanding firm
and/or commercial organization’s to satisfy the consumers or buyers and s such,
every available efforts must to made to see that a conducive environment, good
relationship mutual and friendly ones, are firmly established between the
general public. The public relations department in Nigeria Bottling Company,
Ilorin is such a one the is concerned with such a highly sensitive issues the
is concerned with such a highly sensitive issues that required an intelligent,
bold highly competent and professionally skillful one to mange.
The public relations department in
Nigeria bottling company, Ilorin, under the strict control of the public
relations executive or practitioner concern itself with making sure that
employee of the organization are not denied of what supposed to be meant for
them. In order for an organization to survive. The public relations department
has very numerous roles or almost unlimited functions to perform both within
and outside the organization. some of the roles would be examine strictly,
especially those that are performed in Nigerian Bottling Company.
According to Sam Black (1973), “the
fundamental function or purpose of a public relations practitioner’s are to
establish a two – way communication to resolve conflicts interest by seeking
common grounds or areas of mutual interest and establish understanding based on
truth, knowledge and full information (1989:315) – the public relation.
Department in Nigeria Bottling Company also has a role or duty of conveying and
interpreting public attitudes and reactions to the management for necessary and
immediate actions it is equally expected of the department to be able to
formulate policies and manage issues within the organization.
1.2 STATEMENT OF
THE PROBLEM
This study is concerned with
examining the impact of public relations department on organization
performance. Most times, many organizations fold up easily due to unfavourable
thinking of the consumer about the company and its offerings. Public relations,
therefore, describes the various methods a company organization uses to
disseminates, messages about its product, employees, stakeholders, suppliers,
service or overall things, or other interested members of the community.
Several problems are faced at present by
many organizations, as there is no firm without its problems, especially a
public demanding firm such as Nigeria Bottling Company.
1.3 OBJECTIVES OF
THE STUDY
– To examine how public relations
department maintain good personal relations with the employees and the public.
– To examine how public relations programs
ensure the maintenance of a favourable relationship between an organization and
its publics.
– To know how the image of an organization
is built, created and maintain.
– To see how the products of the
organizations are being advertised and how the department helps to increase
goodwill.
– To know how organization reputation is
being protected.
1.4 RESEARCH QUESTIONS/HYPOTHESIS
1. Department on the performance of the
organization
H1: PR
has impact on organization performance.
2. Are the consumers contended with the
organization’s products/services?
3. Are the public relations programs
effectively utilized by the department?
4. Does public relations department maintain
favourable relationship between the organization and its publics?
1.5 SIGNIFICNACE OF THE STUDY
The significance of the study is that
organization will be more prudent in their sales and earn reputation/image if
the public relations programmes are effectively and efficiently carried out by
department.
The study will enhance the maintenance
of favourable relationship between the organization its publics.
Many organization would wish to include
public relations department if they lack one, so as to enhance large sale this
yielding substantial profit.
This study will show how public
relations department create awareness about the already existed or the
emergence of new product, innovation or discoveries and project it to the
outside world.
The study will tell how the public
relations department reflects on trends in political, social, economic and
legal thinking to the management.
1.6 SCOPE OF THE
STUDY
Variable
X Impact of public relations
department
Y Organization performance
The study adopts survey to sample both the staff of
Nigeria Bottling Company, Ilorin’s opinion and the consumer of the
organization’s products/services. The study looks into how the public relations
departments utilized their progammes. Research was conducted on the Nigeria
Bottling Company, Ilorin.
The study last from January 2012 to
July 2012.
1.7 OPERATIONAL
DEFINITION OF TERMS
·
Public Relations
·
Organization
·
Performance
·
Programmes
Public Relations – Public relation is a field of
activity concerned with building mutual understanding between an organization
and its constituent public.
Organization – A group of people who form a
business, club etc. together in order to achieve a particular aim.
Performance – The act of performing a task, an
action etc. An that involves a lot of effort or troubles sometimes when it is
not necessary. How well or bably you do something.
Programmes – A plan of thing that will be done include in the
development of something. To plan for something to happen, especially as part
of a series A of planed events.
REFERENCES
Black
Sam (1989) Practical Public relations. London, pitman and son limited and the
medino press Limited. (published).
Black
Sam (1989) Introduction to public relations London Sir Isaac Pitman and sons
limited and the medino press Limited. (published)