ABSTRACT
The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the organization.
The method and design of the study adopted the simple random technique in collecting data from the case study. The whole questionnaire administration were filled and returned. The data collection method involved the use of research method and survey method. Data were analysed with the aid of simple percentages and frequency tables. The following was carried out in the study. A research study, which developed and test hypothesis on the effect of promotion strategy on company sales level of performance.
Since the study only concerned itself with the consumer, the need for further study was made to require the consumer’s knowledge needs, attitudes and general buying behavior. This study is however limited to Lagos.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire