CHAPTER ONE
INTRODUCTION
There have been a lot of services offer
in
and even in the world from the creation of the world business services can be
classified in two we have profit making organization and non profit making
organization services. Profit making are those business done in other to make
profit they are profit oriented while non-profit making service are for
humanization welfarerism of people such as church, mosque and social services.
1.2 STATEMENT
OF THE PROBLEM
The statement of the problem is to
examine the relevance of marketing to services of the banking industry and also
to know how the marketing mix element have been used to satisfy the customers
and thereby improving to effectiveness and efficiency of the banking industry
through the use of public marketing it also help in hiring advices to a better
way of improving the banking efficiency of the banking industry through the use of pack marketing, it also
help in hiring advices to a better way of improving the banking efficiency, if
they have not use the marketing mix or have no channeled a mix in proper way.
1.3 AIMS AND OBJECTIVES OF THE STUDY
The aims of this topic is to know the
extent the survival of customers financial needs and effective marketing is the
only way out. Also to understand air system, evaluate its strength and weakness
and appreciate its unique and quantities.
–
Knowing the services of
UBA
–
Critically examine the
relevance of marketing and tools applied to services marketing of UBA
–
Identifying the
marketing strategies to the bank.
1.4 SCOPE OF THE STUDY
The study is expected to cover the area
of operation of Banks that is its services offered and its marketing in ; it
will study the effect of the 4ps of marketing in relationship with the customers.
It will highlight position of the
company as regards the problems faced by the economy and the live and take a
closer look at the management mix bag.
1.5 DEFINITION
OF TERMS AND CONCEPTS
Marketing:
Marketing is the delivery of consumer satisfaction at a profit.
Marketing Mix:
Marketing mix defined as the combination of decision on the elements of
marketing that spells out the marketers strategy.
Product:
Product refers to as anything that can be offered to a market for attention
acquisition or consumption that might satisfy a want or need.
Services:
Any activity or benefit that are one party can offer to another that is
essentially intangible and does not result in the ownership of anything.
Industry:
An industry can be defined as those economic activities which involve
transformation of basics or semi processes inputs into new product in order to
satisfy the needs and want of the customers.
Marketing:
is the set of actual and potential buyers of a product.
1.6 LIMITATION OF THE STUDY
The research will have some limitation
factors which would not enable it to be better of than those as you know the
human being are problem oriented or can not do without limitation. The
limitations of the study are time, human resources, financial problem and
materials.
1.7 RESEARCH HYPOTHESIS OF THE STUDY
According to the advanced learner’s dictionary,
hypothesis is a statement of idea, suggestion put forward as a starting point
of reasoning and explanation, hypothesis are subject to senses of test before
they could either be accepted or rejected.
For the purpose the research study one
hypothesis will be put forward.
H0: marketing will not make an impact on services
industry
Hi: Marketing will make an impact on services
industry