ABSTRACT
This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research is a better way of satisfying the customer needs to ascertain if research study is necessary for marketing of the soft drink in 7 up company etc. abia research questions statement of hypothesis significant of study were stated in this chapter. Chapter two discusses literature review which showed the definition of marketing and customer needs marketing concept, importance of marketing research. Chapter three discusses the research methodology which showed the methods and procedures used in the gathering information for the study. The following element were shown which include research, design area of study population of the study, determination of sample size sampling techniques the data was collected using questionnaire which were distributed to the respondents. The collected data was analyzed using the sample percentage method. The formulated research hypothesis was tested using chi- square statistical techniques. Chapter four is the data presentation and analysis, the collected questionnaire which was completing filled by the respondents was analysis to determine the expressed that 73% of the respondents revealed that the effective marketing research has an effect to the company’s product quality. Again 86% of the respondent showed that customers do not complain about the company’s product 96% of the respondents showed that marketing research help the company in achieving its goals and objectives.
From the two hypothesis tested the result showed that:
There is a significant relationship between marketing research and company goals and objectives.
chapter five showed the summary, conclusion and recommendation.
The company should continue with its effective marketing.
Resrach since it enable them in achieving its goals and objectives.
The company should carry out marketing survey in order to discover any change in customer needs and wants.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire