THE
EFFECTS OF TOBACCO ADVERTISING ON YOUTHS
(A
CASE STUDY OF STUDENTS OF INSTITUTE
OF MANAGEMENT AND
TECHNOLOGY)
ABSTRACT
This study is aimed at evaluating the effect of tobacco
advertising on youths, using student in Institute of management and Technology
as a case study.
The work opens up in chapter one and
contains the background of the study, statement of the problems objectives of
study, research questions, significance of the study and limitation of the
study.
Chapter two is a comprehensive review
of related literature. While chapter three deals with the methodology.
Chapter four contains the
presentation, analysis and interpretation of data. The work finally came to an
end in chapter five with the summary of findings conclusions and recommendation
for further studies.
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSRTRACT VI
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND
OF STUDY 1
1.2 STATEMENT
OF THE RESEARCH PROBLEM2
1.3 OBJECTIVES
OF THE STUDY 4
1.4 SIGNIFICANCE
OF THE STUDY 5
1.5 RESEARCH
QUESTIONS 5
1.6 RESEARCH
HYPOTHESIS 6
1.7 CONCEPTUAL
AND OPERATIONAL DEFINITION8
CHAPTER TWO;
REVIEW OF LITERATURE 13
2.1 SOURCES
OF LITERATURE 13
2.2 THE
REVIEW 13
2.3 SUMMARY
OF THE LITERATURE REVIEW 20
CHAPTER THREE
METHODOLOGY
3.1 RESEARCH
METHOD 21
3.2 RESEARCH
DESIGN 21
3.3 RESEARCH
SAMPLE 22
3.4 MEASURING
INSTRUMENT 23
3.5 DATA
COLLECTION 23
3.6 DATA
ANALYSIS 23
3.7 EXPECTED
RESULTS 25
CHAPTER FOUR
DATA ANALYSIS AND
RESULTS
4.1 DATA
ANALYSIS 26
CHAPTER FIVE
SUMMARY AND
RECOMMENDATION FOR THE STUDY
5.1 SUMMARY 32
5.2 RECOMMENDATION
FOR FURTHER STUDIES NOTE32
BIBLOGRAPHY. 36