CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
It is mandatory to know the effects of advertising on company’s profitability and to introduce advertising as the means or tools of creating awareness for successful operation in a company or an organization is the main objective of writing this project work. Advertising in Yinka Oba Foam and Paints Ilesha has been observed as an essential idea or vital concept that every manufacturing companies must introduce for successful business operation and put in practice due to competition of goods and services in commodity market. It has been observed that most companies still standard adamant to advertised their products for their customers to identify their goods and services and even failed in making use of media to advertise their product to create more awareness of their goods to their eligible customers. Yinka Oba Foam and Paints Ilesha, is a private establishment or organization. Also, one man business, the company (Yinka Oba Foam and paints Ilesha) focused on producing or manufacturing modern foam and different type of paints in different colours for the use of masses to paint houses, plank etc. Furthermore, Yinka Oba Foam and paints Ilesha, operates various departments in the company that made them produced good and standard foam and paints such department are:
1. Administrative department
2. Labour department
3. Production department
4. Engineering department
5. Accounting department
6. Marketing department
This various departments help Yinka Oba Foam and Paints Ilesha to have smooth and successful operation in producing their various products. Finally on these study we embark on the effectiveness of advertising on Yinka Oba Foam and Paints Ilesha products and services that is Yinka Oba Foam and Paints Ilesha product that is coming out of the company.
1.2 RESEARCH QUESTION
i. What are the advertising strategies being used by Yinka Oba Foam and Paints Ilesha for successful sales of products?
ii. To what extent does advertising influence the public to patronize Yinka Oba Foam and Paints Ilesha?
iii. Does advertising really make any effect on awareness and successful marketing in Yinka Oba Foam and Paints Ilesha.
iv. What type of media is used in Yinka Oba Foam and Paints Ilesha for advertising to make sales and profit on their products.
1.3 OBJECTIVE OF THE STUDY
The primary objectives of this study is to determine the role played by advertising in creating awareness and increase in sales level and its effects while establishing good image in a consumer manufacturing firm. Basically there are two objectives of advertising:
i. To inform the consumer about the product and services
ii. To create or stimulate demand for the product or services through persuasion.
Based on the above objectives, this research work will definitely investigate whether advertising as a tool for marketing goals can successful inform the consumers and stimulate demand of Yinka Oba Foam and Paints Ltd product. More also, it’s an objective of this study or its reasons to:
1. Analysis and conclusion whether advertising has positive effect on sales on Yinka Oba foam.
2. To maintain information on how people choose their brand and what factors influence consumer choice and to see how advertising create awareness for consumer choice.