ABSTRACT
The cardinal objective of this study was to empirically comparison of the role of television and radio broadcasting in the management of HIV/AID in Enugu Urban. The researcher made use of the survey research method to collect the required data. Sample size was mathematically deduced using the Taro Yamane method of sample size determination. There, the researcher administered questionnaires out of which were well filled and returned which researcher collected and analyzed in the course of the study. Again, the researcher made use of the chi-square statistical technique in testing the hypotheses while the tabulation and simple percentage was used in the analysis of the questionnaire items. The result of the analysis shows that the television and radio brodcasting have been effective and immense help in the management of HIV/AIDS. This is because the result cum the reviewed literature indicated among other-thing that has been a decease in the occurrence of the pestilence of HIV/ AIDS. With the above in mind, the researcher recommended that the media should double it effort efficiently and effectively so as to minimize the present rate of the rampage for the betterment of entire humanity.
CHAPTER ONE
1.0 INTROUCTION
1.1 BACKGROUND OF THE STUDY:
Ordinarily, the word media is the plural of medium, a process of transmitting or passing message from one person to the other.
Television and radio are the electronic media in which HIV/AIDS crisis in Enugu urban are properly managed. This is the main ways that large members of the society received information and entertainment. It is no more dyad or interpersonal communication, it is the mass media, the process by which by which information flows from a point to every diversified audience through automated devices, simultaneously or at the same time.
The point being made here is that the media are a veritable means of purveying news or information from a point to other points, using as we have said earlier, the electronic media. However, the electronic media, television and radio etc appear to possess unequal powers, dominating and domineering as it is respectfully called the watchdog of the society, and also help in the promotion of the awareness of this endemic disease of our generation to the entire public.
The functions of the media are very vast and inexhaustible as it spanned across the length and width of the society with various forms of developmental objective be it urban or rural. Simply put, by their presence, the mass media have altered the nature of societal communication norm. Large audience have been create that expect the media to provide commentary and other messages. People depend on the electronic media for various forms of gratification based upon the content. If denies such communication, they fed deprived
Benelson, (1950, 889- 898) noted that, even in relatively underdeveloped societies, population quality develop media related once mass communication become available to them in form they understand people according to Waiter Lippman (1922) act upon the basis of the picture in their head rather than the reality of the world outside. We have leant through research that the images and words the media carry determine within the limitation posed by interviewing factors, openness of people and their actions.
It is believed that in the imperfect world there is no simple antidote to human ills but, publicity is often a vital step to finding the cure for many illness/ diseases.
In this line therefore, it is believed that extensive massage transmitted by the mass media and true information on the HIV/AIDS campaign will get rid and perhaps reduce sexual transmitted, the publicity and effort to eradicate become imperative.
There are some other disease like; malarias, tuberculosis, chicken pox etc. but is known that HIV/AIDS is the worst disease which has vowed to set back the thick of clock f the entire human race since the black league of the 14th century already caught this awful disease and do not know it, and did not know it for years.
1.2 OBJECTIVE OF THE STUDY:
1. To ascertain the efforts already made by the mass media, mainly the electronic media in the proper management of HIV/AIDS in Nigerian in general and Enugu State on particular.
2. To reveal how efficient or otherwise that the mass media (television and radio) programmer or contents prove to be in the management of HIV/AIDS)
3. To know how supportive the television and radio have been to the state government in the going fight against the epidemic.
4. To stimulate further studies on the issue in focuses.
5. To make recommendation on how the television and radio
could be more proactive in this course.