ABSTRACT
The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the company to get its product to the ultimate consumers, to determine the efficient and profitability of physical distribution in the company operation. To find out how often the consumer has been disappointed by unavailability of the product. This issues were addressed through theoretical and empirical help approach within help of secondary and primary data collection method, related literature were reviewed to ascertain what various authors have to say on the topic. The question is; how do you assess the effect of physical distribution on the performance of seven up product. The researcher found out that physical distribution have a very positive effect on sales volume of beverage. The researcher made the following recommendations, the company should engage in effective distribution strategy, they should increase its effort toward the integration for the range of the physical distribution activities.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire