ABSTRACT
The write is motivated into researching in the topic “ The Assessment of the influence of co-operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out the roles and benefits derived in engaging into co-operate image of a company. The researcher was of the view that good corporate image will appear in the good book of consumer and also firms can establish corporate image through public relations. The project is structured into five chapter one takes an introductory look at the influence of corporate image stating the problems, the purpose and the research questions, while chapter two conduct a review of relevant literature on the topic, chapter three explains the various methods used in this research work, chapter four deals with analysis of data, while chapter five deals with summary of the findings recommendations , conclusion, limitations of the study, suggestion for further research. In conclusion, the research is strongly of the view that if well planned corporate image activities were used, definitely it will influence the consumer’s behavior and also create mutual relationship between the company and consumer of the products.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire