ABSTRACT
Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products.
This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion strategy for the distribution of NASCO foods.
This is done by using an adequate media that will suite the particular strategy and the consumers will be satisfied and the consumers will be satisfied with the product by having it where and when they are need.
It is hoped that this study will and managers in choosing an effective sales promotional tool that will contribute tremendously to the growth of their organization.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire