ROLE OF COMMUNICATION IN ENHANCING PRODUCTIVITY IN AN ORGANIZATION

Table of contents

Table of Contents        

List of Tables         

Abstract                                                                                                                   

CHAPTER ONE: INTRODUCTION      

1.1 Background of the Study      

1.2 Statement of the Problem        

1.3 Objectives of the Study      

1.4 Research Questions       

1.5 Research Hypothesis        

1.6 Scope of the study       

1.7 Significance of the Study      

1.8 Definition of Terms        

1.9      Limitation of the study      

CHAPTER TWO: LITERATURE REVIEW                                                    

            

2.1      Review of Related Literature                                                                        

2.2      Empirical Study       

2.3      Theeoretical Framework        

2.4      Summary         

            

CHAPTER THREE: RESEARCH METHODOLOGY   

3.1 Research Design       

3.2 Population of the Study     

3.3 Sample and Sampling Technique     

3.4 Description of Research Questionnaire    

3.5 Validity and Reliability of Gathering Instrument    

3.6 Method of Data Collection       

37. Method of Data Analysis        

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS  

4.1  Data Presentation and Analysis     

4.2 Hypothesis Testing       

4.3 Discussion of Findings         

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION                    

AND RECOMMENDATION                                                                                 

5.1 Summary of Findings       

5.2 Conclusions        

5.3 Recommendations         

5.4 Recommendations for further Studies      

            

References                                                                                                    

Appendix A       

Appendix B                                                                                         

  

         

List of tables

Table1 

–

Distribution Table                                            

Table 2

–

Demographic Data Sex                                    

Table 3

–

Age Distribution                                              

Table 4

–

Marital Status                                                   

Table 5

–

Educational Qualification                                

Table 6

–

Department                                                      

Table 7

–

Years in Services                                              

Table 8

–

Use of Communication Techniques System 

Table 9

–

Impact of Communication on Production

Table 10

–

Methods of Communication   

Table 11

–

Extent of Communication                   

Table 12

–

Effectiveness of Communication        

Table 13

–

Comfortability of Communication      

Table 14

–

Challenges to Communication             

Table 15

–

Direction of Communication               

Table 16

–

Handling Communication                    

Table 17

–

Importance of Communication            

Table 18

–

Attitude to work                                  

Table 19

–

Channeling Grievances & Suggestions

Table 20

–

Impact of Communication on Productivity

 

Abstract

The title of this project is role of communication in enhancing productivity in an organization. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques.  In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also.  Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chisquare (X2 ) was used as statistical measuring instrument for the study. Results of study provided precise information to ascertain positive impact of communication on organization productivity. From the findings one of the recommendations made was that managers of an organization should also see a communication feedback as effective tools to an employee’s productivity. 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

1.1      Background of the Study

Communication is an important element in Human society in particular and living things in general. Society’s survival and growth demand among other things in a system of communication. According to Albert Silversteined (1974), communication is that process that has allowed man to survive in his current form despite his being singularly unsuited to survive in nay particular environment. 

In the words of Schramm (1971), “communication is the great relating tool. It relates individuals to each other making it possible for groups to function and for societies to live together harmoniously.”

Communication can be defined as the process or the act of exchanging information between one person and other persons. It is also the process of making information available to others. The process of communication is the process by which messages are formulated or amended and transmitted from the source or communication through a channel or medium to a receiver or an audience.

Communication can be a tricky concept to master within an organization, particularly one with multiple issues. When all parts of your organization communicate smoothly, it can improve workflow and overall productivity. By making an effort to improve your communication process, you can build a stronger company that will have staying power in the market.

Clear open communication can create a sense of transparency in your organization, which builds trust between the levels of the employees, as  keeping employees in the dark can results in resentments, tension and a feeling of low job security. Strong communication can help them feel valued and trusted. Open communication can reduce feelings of uncertainty and cluelessness about the state of the company, which makes for a more-positive work environment and staff who feel secure and safe.

Communication is also, essential to building relationship between staff members and between levels of employees both on a professional and social level. In an organization, one can only imagine what would happen if communication does not exist. Employees would not be able to express their ideas; as a result staff(s) will combine experience in coming up with innovative solutions. Communication will prevent employees from feeling isolated, build teamwork and creates a more

collegial atmosphere in the office.  

When relationships are strong, employees are better able to trust one another and work together more effectively. The study will therefore examine the contributions of effective communication for enhancing the organizational performance of Nigeria breweries 9th mile corner, Enugu.  

Brief History of The Nigerian Breweries Plc (Enugu) 

Nigeria Breweries plc, incorporated in 1946, is the pioneer and largest brewing company in Nigerian. Its first bottle of beer Star lager, rolled off the butting lines of its Lagos brewery in June 1949.

In September 2003, the company acquired its fifth brewery in Enugu State, and in October 2013, its sixth brewery, sited at Ama in Enugu Ama Brewery is the largest brewery in Nigeria and one of the most modern world wide. Situated at

Amaeke Ngwo, P.M.B 01781, 9th Mile, Enugu East, Enugu Nigeria.

Email: [email protected],

Website:         http/www.nbplc.com.

The company has a portfolio of high quality brands and alcohol-free drinks.   

Martina in three varsities namely, Maltin classic, Maltina    strawberry, and malting pineapple: Maltina  Sprit in Tetrapak Amstel Malta, fayrouz in pear and pineapple climax energy drink as Malta gold became part of the NB family in October 2011.

1.2      Statement of the Problem

 Research has proved that effective communication is a key to a successful organizational performance. This is so because it

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