ABSTRACT
This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contributions and opinions of experts were reviewed. The research design adopted in carrying out this research work is Quasi-Experimental design and the primary data was collected with the aid of questionnaire from (13) respondents drawn from three small scale firms in Owerri. The data was subsequently analysed using frequency table, percentages and hypotheses tested via Analysis of variance (ANOVA) with the help of statistical product solution software package (SPSS). After critically analysing the data, the following were the findings; that there is a significant relationship between marketing research and the service level of manufacturing firms and secondly, moderating factors do interfere in the relationship between marketing research and the service level of manufacturing firms and recommendations were made; that firms should be enlightened on the relevance of marketing research and how it affects marketing performance positively, adapt modern technology, improve the quality of services in other to have an edge over competitors and finally, they should update technological tools to suit current market situation.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire