Table of contents
Chapter One: Introduction
1.0 Background to the study –
1.1 Statement of the problem
1.2 Aim and objectives of the study
1.3 Research questions
1.4 Significance of the study
1.5 Scope of the study
1.6 Operational definition of terms
Chapter Two: Literature Review
2.1 Introduction
2.2 Conceptual Definition of Advertising
2.3 Relevance of advertising revenue to media organisations –
2.4 Advantages of newspaper advertising media
2.5 News commercialization and objective news reporting
2.6 Advertising and media performance
2.7 Ownership and profit orientation of the mass media
2.8 Review of empirical studies
2.9 Theoretical framework
Chapter Three: Methodology
3.0 Introduction
3.1 Research design
3.2 Population of the study
3.3 An overview of Daily Trust and The Nation newspapers
3.4 Instrument of data collection
3.5 Variables and measurements –
3.6 Sampling and sample size
3.7 Validity and reliability of instrument
3.8 Method of data presentation, analysis and interpretation-
Chapter Four: Data Presentation, Analysis and Interpretation
4.0 Introduction
4.1 Data presentation for Qualitative Data –
4.2 Data presentation for content analysis
4.3 Discussion of findings
Chapter Five: Summary, Conclusion and Recommendations
5.0 Introduction
5.1 Summary
5.2 Conclusion
5.3 Recommendation
5.4 Suggestion for further research
References
Appendix
Appendix