ABSTRACT
This
study was conductor or treated to know the improvement in “Marketing of
agricultural products in Anambra State”. A case study of selected local
government area in Anambra State. The research work handles the general concept
of marketing from the beginning and tailors its diversion down to the marketing
concept with an overall view of marketing of Agricultural product in Anambra
State. It traded history of man with consumption patterns of cash and food
crops. The early man was based primarily on subsistence economy until recently
when they started appreciating the importance of market economy, where exchange
was bedrock of all transactions.
The
population of this study was drawn from four towns in Ogbaru Local Government
Area. This was down to get the constituencies equally represented.
The
points considered include the assessment of the nature of road network, the
storage facilities, assessment of the knowledge price system in marketing of
their products and finding their level of education.
The
information for this work was collected from the questionnaire distributed to
the study group. The return was two out of 100(100%).
The
frequency distribution table was used in data analysis. Result gotten after
analysis of the data revealed that the marketing of agricultural products in
Ogbaru Local Government Area is faced with a lot of marketing problems.
TABLE OF CONTENTS
TITLE
PAGE
APPROVAL/CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE
OF CONTENTS
LIST
OF TABLES/FIGURES
ABSTRACTS
CHAPTER ONE
1.0
Introduction
1.1
Background of the study
1.2
Statement of the problem
1.3
Purpose of the study
1.4
Significant of study
1.5
Research questions
1.6
Scope of the study
2.0 CHAPTER TWO
2.1. Review of related literature
2.2.
Summary of the literature review
CHAPTER THREE
3.0.
Research of Methodology
3.1
Design of the study
3.2.
Area of the study
3.3.
Population of the study
3.4.
Sample size and sampling techniques.
3.5.
Questionnaire Design
3.6.
Method of data collection
3.7
Observation.
3.8
Method of Distribution Questionnaire
3.9
Description of data analysis tools for testing of Hypothesis.
3.10.
Instrument for data collection
3.11
Validation of the instrument
3.12
Distribution and Receival of Instrument
3.13
Method of data analysis.
CHAPTER FOUR
1.1
Presentation and analysis of data
1.2
Importance of storage
1.3
Mode of transportation
1.4
Importance of transportation
CHAPTER FIVE
5.0.
Discussion of Research findings, conclusion and recommendation.
5.1.
Introduction
5.2.
Conclusion
5.3.
Recommendation
5.4.
Limitations of the study
5.5.
Suggestion or for their research
5.6.
References
5.7.
Appendices
CHAPTER ONE
INTRODUCTION
Agricultural product which are the
main stay for human survival have been molested over time but vacantly more
efforts are devoted to it and adoption of mechanized system of farming makes
agricultural product effort encouraging marketing as applied to agricultural
product consisting of all the processes and services involved in moving food
and other farm products from the producer to the final consumer in another
development, marketing is defined as:
a)
The human activating directed at
satisfying need and want through exchange process. It can also be defined as’’
the process in a society by which the demand structure for economic good and
service is anticipated, enlarged and satisfied through the conception,
promotion, exchange and physical distribution of such good and services in
socially responsible manner.
In recent time, the problems
encountered by farmers in the marketing of agricultural products include
storage, logistics, promotion and lack of marketing mix. Inadequate or poor
storage facilities have made the products to deteriorate easily and never to last for longer period.
Some farmers do not even have storage for their products, those who have lack
the method of preservation but with planed and comprehensive scheme for good nationwide
storage and bulk ware housing for coco – yam, yam, cassava including seeding
for replanting could be preserved all the year round. The need for these
facilities is easily recognized in view of the enormous waste and acute price
instability cause by the agricultural product. Some farmers do not know their
customers, where to shift their products due to the fact that marketing
research is not practiced. Unreliable population figure, lack of statistical
records to indicate the age, income group, educational level and the social
norms make the farmers not to know the actual place to shift their
products
Lack
of access to good road and transpiration system has hindered agricultural
product distribution. Some framers see vehicles eg one in a day, while some
have to walk many kilometer before sending the product to their destination,
some may also get damaged along the way. The idea of marketing mix is lacked by
the farmers and the mix includes product, price, promotion and physical
distribution. The interest of customers should be considered by the farmers
before determined the kind of product to produce and introduce to the market
for specific groups and according to the tastes and standards. Even in
development countries this technique is applied by the government to decide
WHAT, WHEN, and WHERE, some social amenities are provided for the development
programmers. The uncertainty and price fluctuation faced by the framers do not
have specific price for their product generally and in most cases the price are
determined by the number of buyers and sellers
1.1 BACKGROUND OF THE STUDY
In
the past, production was for consumption and inters house hold exchange and was
therefore primary, of subsistence in nature and made little or no room for
specialization because farmers produce all they needed. Barter system of
exchange involved the exchange of a commodity for goods. This type of exchange
system is disadvantageous in that it is clumsy and it wastes time. It depends
entirely on double coincidence of wants in the sense that the buyer does not
only find the seller who has what he (the buyer) has for exchange
Presently,
there are change of marketing system through money system. This help to build
up large farmers as the agricultural production and marketing specialist.
More market are been set for the
marketing of agricultural products at the large farmers produced more products.
These markets help to recognize marketing of agricultural products in anambra
state.
2.1 STATEMENT OF PROBLEM
The development of agricultural is as
old and closely associated with the evolution of mankind since food is one of
the essentials of life. But it is better truth to note that agricultural, which
before the discovery of oil in Nigeria was the largest earner of foreign
exchange for the nation, has not been given adequate attention and marketing of
agricultural products have been affected by many factors, it is believed that
efficient marketing of agricultural products will encourage and motivate our
local fssssssarmers to invest more on agriculture. But this will be
impossible if some of the problems
facing the marketing of agricultural product are lift un-attended to, through
this study, we intend to determine the effect of storage and transportation
over the marketing of agricultural products in anambra state. What are the mode
of transportation used in the distribution of products in this area?
How
do they affect production and marketing
of agricultural product? Also what are the modes of storage used in the presentation of products in the state?
Do
the methods reduce waste? What are the effects on price of goods?
1.3
PURSOE OF STUDY
The objective for which this study was
carried out were;
a.
To determine the effect of storage,
transportation and efficient marketing of agricultural products
b. To
examine the effort of price and availability of these products to the area
where they may be needed
c.
To make recommendations for further
studies based or findings.
1.4 SIGNIFICANCE OF STUDY
From the statement of problem, it
is know that the framers in anambra state face two major problem of the
sate and transportation in the process
of marketing their farm products.
The role of transportation in the
agricultural development stated that from time immemorial agriculture and
transportation have co-existed inseparably because the source of food and
economic produce must be reasonably accessible and on being collected and
distributed to markets and factories where they are needed.
Economic theories argue that
production is complete when goods get to the hand of the ultimate consumers or
users and in this senesce the study of storage and transportation Problems in
marketing become most inevitable since storage and transportation is not primary importance in the market of
foodstuffs. The problem they pose should be investigated and of improvement
suggested.
1.5 RESEARCH QUESTIONS
To successfully answer the above question
from the statement of the problem a research is needed on them, and this study
is studed to carry out a research on them and find out what impact those
problems have on the marketing of
agricultural products in the area of study includes.
1. What
crops do farmers in anambra state produce?
2. How
do they store their products?
3. What
do the farmers use in storing their products?
4. Are
the store products usually attracted by the pests?
5. How
far is the point of production to the nearest place?
6. How
does the mode of transportation affect sales?
7. What
means do the farmers use for their product to the market place?
8. Do
storage and transportation affect the price of the products?
1.6
SCOPE OF THE STUDY
The scope of
the study is the marketing of agricultural products in anambra state through
there were many areas connected with this, the researcher hard settled with
selected local government area in anambra state. This researcher study was
limited to geographical area of anambra state and its environment.
Anambra
state was considered a good study because this is a state with the great member
of farmers or producers of agricultural product hence considered the marketing
of agriculture product in some marketing.
In
addition to being one of the largest
states marketing agricultural product, there are some number of markets being
considered like ose market Onitsha,
okiti market, ogbaru, atani market and others
With regards to the population of
anambra state and with it having the number of agricultural product, in the
markets, the researcher was convinced that the information gathered from this
market and farmers would be good enough to describe the marketing of
agricultural products in anambra state.