ABSTRACT
This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying customer’s need. The specific objective was to examine market orientation and company performance in Frigoglass Nigeria Limited.
The literatures reveal that most market oriented firms are the most productive and profitable, hence, this study predicated upon Drucker’s company philosophy theory and Trout and Ries Strategic – Behavioual Theory.
However, Survey research was adopted for the study. The respondents were One Hundred and Fifty (150) workers drawn from Frigoglass Nigeria Limited. The strategic random sampling technique was used in selection of the respondents. Questionnaire method was used to collect relevant data for the study. The data collected through the questionnaire were analysed using simple percentage and frequency distribution.
The analysis shows that the relationship between market orientation and company performance does really exist, and it is indeed a significant contributor to the company’s performance. The findings of the study can help international organizations and scholars in assisting individual organizations to more effectively navigate the adoption and implementation of market orientation strategies in an emergent economy undergoing market restructuring.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire