- Source of Wealth: Business – JYSK (Retail)
- Age: 71
- Birth Place: Arnborg, Denmark
- Marital Status: Married (Kristine Brunsborg)
- Full Name: Lars Kristinus Larsen
- Nationality: Danish
- Date of Birth: 6 August 1948
- Ethnicity: Danish
- Occupation: CEO and Founder of JYSK
- Education: Unknown
- Children: 2 (Jacob and Mette)
Danish furniture tycoon, Lars Larsen, has an estimated net worth of $4.6 billion.
He is the CEO and founder of JYSK, a household retail chain, selling mattresses, furniture, and decor. In 2011, JYSK saw its revenues up about $180 million. He was brought up on a potato farm and apprenticed in a bedding store. He opened his first bedding warehouse in 1979. His cut-price furnishings chain is in the middle of a big international push, targeting China among other markets. Larsen is a consummate self-promoter: in 2004, he sent copies of his autobiography to every household in Denmark. Those 2.4 million copies make him the country’s most widely-read author.