TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION                                                                   

1.1       Background to the Study                                                                              

1.2       Statement of the Problem                                                                                          

1.3       Objective of the Study                                                                                              

1.4       Research Questions                                                                                                    

1.5       Hypotheses                                                                                                                

1.6       Scope of the Study                                                                                                    

1.7       Significance of the Study                                                                                          

1.8       Operationalization of Variables                                                                                 

1.9       Operational Definition of Terms                                                                                

1.10     Overview of History of the Selected Banks in the Study                                         

Content                                                                                                                      

CHAPTER TWO: REVIEW OF LITERATURE                                         

2.0       Introduction                                                                                                               

2.1       Conceptual Review                                                                                                    

2.1.1    Concepts of Innovation Strategy                                                                               

2.1.2    Innovation Strategy (IS)                                                                                            

2.1.2.1 Determinants of Innovation                                                                                       

2.1.2.2 Three Streams of Understanding Innovation                                                            

2.1.2.3 Traditional Strategy versus Innovation Strategy                                                       

2.1.2.4 The Seven Dimensions of Innovation Strategy                                                         

2.1.3    Product Innovation                                                                                                                

2.1.4    Process Innovation                                                                                                     

2.1.5    Marketing Innovation                                                                                                            

2.1.6    Organizational Innovation                                                                                         

2.1.7    Organizational Performance                                                                                      

2.1.7.1 Return on Assets (ROA)                                                                                           

2.1.7.2 Return on Equity (ROE)                                                                                            

2.1.7.3 Market Performance                                                                                                  

2.1.7.4 Product Performance                                                                                                 

2.1.8 Organizational Structure (OS)                                                                                      

2.2       Theoretical Framework                                                                                              

2.2.1    Blue Ocean Theory                                                                                                    

2.2.2    Resource Based Theory (RBT)                                                                                  

Content                                                                                                                                  

2.2.3    Knowledge-Based Theory                                                                                         

2.2.4    Social Cognitive Theory                                                                                            

2.3       Empirical Review                                                                                                       

2.3.1    The Nigerian Banking Sector                                                                                     

2.3.2    Organizational Performance                                                                                     

2.3.3    Innovation Strategy and Organizational Performance                                              

2.4       Summary and Gaps in the Literature                                                                         

2.5       Conceptual Model                                                                                                     

CHAPTER THREE: METHODOLOGY                                                        

3.1       Research Design                                                                                                         57

3.2       Population                                                                                                      

3.2.1    Sampling Frame                                                                                                         

3.3       Sample size and sampling Technique                                                                         

3.4       Method of Data Collection                                                                                        

3.5       Research Instrument                                                                                                  

3.6       Pilot Study                                                                                                                 

3.6.1    Validity of Research Instrument                                                                               

3.6.2    Instrument                                                                                                                  

3.7       Method of Data Analysis                                                                                          

3.8       Research Model Specification                                                                                   

3.9       Ethical Consideration                                                                                                

Content                                                                                                                      

CHAPTER FOUR:  DATA ANALYSIS, RESULTS

AND DISCUSSION OF FINDINGS

4.1 Data Presentation, Analysis and Interpretation                                                               

4.2 Demographic Data of Respondents                                                                                 

4.3  Data analysis, Interpretation and discussion                                                                   

4.4 Summary Table of Findings                                                                                 

CHAPTER FIVE: SUMMARY, CONCLUSION AND  RECOMMENDATIONS 

5.1 Summary                                                                                                                           

5.2 Conclusion                                                                                                                       

5.3   Recommendations                                                                                             

5.4 Contribution to Knowledge                                                                                 

5.5 Implication of Findings                                                                                                   

5.5.1 Policy makers                                                                                                                

5.5.2 Banking Sector                                                                                                             

5.5.3 Society                                                                                                                          

5.6 Limitation of the Study                                                                                                   

5.7 Suggestion for Further Studies                                                                                        

REFERENCES                                                                                                       

APPENDIX