CHAPTER ONE
1.0 INTRODUCT1ON
In all phases of Mass Communication broadcasting, has become one of the strongest mediums; this is so because it influence everyone as individual in the society.
It has been accepted that broadcasting is a powerful and an effective instrument for achieving goals, which includes education, information, mobilization, and shaping mature public opinion. This influence is so great that, hardly will you see an individual in this world who has never been touched by programme dissemination and development of information otherwise known as PUBLIC ENLIGHTENMENT programme to the general public which necessitate
orderly and people oriented programming.
Public enlightenment programme comprises of information on developmental programmes such as Agriculture, Health, Social Activities like sport, culture, Tradition, Social Amenities, Human Relations, family planning to cut it short, in order to improve the life style of the public in general.
It must be seen as two-way mechanism circulating knowledge and information between the people with the government and among various communities. In order to fulfill the role effectively, research concerned with intelligence is institutionalized in the programme
In “Saturday Special”, this is a mixed grill of sports, news features, interview of guests and musicals.
These are given to sensitize the public on general issue of public interest to collect and analyse their opinion with aim of feeding the government responses, Also, individual contributions to programmes highlights and their analytical inputs help in resolving salient public issues, which have been generating controversy.
The public oriented nature of “Saturday Special” programme requires involvement of both human and natural resources. This is because of the diversified nature of the programme and logistics which involve and maintaining continuous patronage through sending in questions and comments by participants on phone.
The research notice as at the tune of writing this project is that almost all the public enlightenment programmes transmitted on BCOS and some other stations involve meeting guests who serve as the contributors. This is done because of the nature of the enlightenment programmes as they are to educate the audience and to improve the life style of the public in general.
The public enlightenment programmes could be a segment of people and the general public, which can be seen in same programmes such as Aye Obinrin, Obelawo and youth health.