ABSTRACT
This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi-square, null hypothesis, alternate hypothesis and simple percentage. This study was designed to examine the extent to which advertising help in informing, persuading and influencing consumer purchasing decision of Etisalat recharge cards. This research work identified that advertising only show the good quality of the product but hide the bad aspect. Recommendations were also made to manufacturers on the need to fill and stretch their line of etisalat recharge cards, control their channel and to conduct their periodic resource not only to withstand the wind of change but also to measure the effect of such marketing activities on demand and because marketing is merely a civilized form of warfare which most battles are won with words, ideas and discipline thinking.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire