| Network | |
|---|---|
| Technology | GSM / CDMA / HSPA / EVDO / LTE |
| 2G bands | GSM 850 / 900 / 1800 / 1900 – SIM 1 & SIM 2 |
| CDMA 800 / 1900 – Desire 728G | |
| 3G bands | HSDPA 850 / 900 / 1900 / 2100 – Desire 728, Desire 728G |
| CDMA2000 1xEV-DO – Desire 728G | |
| 4G bands | 1, 3, 5, 7, 8, 28, 38, 39, 40, 41 – Desire 728 |
| Speed | HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps |
| Launch | |
| Announced | 2015, September. Released 2015, November |
| Status | Discontinued |
| Body | |
| Dimensions | 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in) |
| Weight | 153 g (5.40 oz) |
| SIM | Dual SIM (Nano-SIM, dual stand-by) |
| Display | |
| Type | Super LCD2 capacitive touchscreen, 16M colors |
| Size | 5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio) |
| Resolution | 720 x 1280 pixels, 16:9 ratio (~267 ppi density) |
| Platform | |
| OS | Android 5.1.1 (Lollipop), Sense UI |
| Chipset | Mediatek MT6753 (28 nm) |
| CPU | Octa-core 1.3 GHz Cortex-A53 |
| GPU | Mali-T720MP3 |
| Memory | |
| Card slot | microSDXC (dedicated slot) |
| Internal | 16GB 1.5GB RAM (728G), 16GB 2GB RAM (728) |
| Main Camera | |
| Single | 13 MP, f/2.2, 28mm (wide), AF |
| Features | LED flash, HDR, panorama |
| Video | 1080p@30fps |
| Selfie camera | |
| Single | 5 MP, f/2.8, 34mm (standard) |
| Video | 1080p@30fps |
| Sound | |
| Loudspeaker | Yes, with stereo speakers |
| 3.5mm jack | Yes |
| Comms | |
| WLAN | Wi-Fi 802.11 b/g/n, DLNA, hotspot |
| Bluetooth | 4.1, A2DP |
| GPS | Yes, with A-GPS, GLONASS |
| Radio | FM radio |
| USB | microUSB 2.0 |
| Features | |
| Sensors | Accelerometer, proximity, compass |
| Battery | |
| Non-removable Li-Po 2800 mAh battery | |
| Stand-by | Up to 496 h (2G) / Up to 485 h (3G) |
| Talk time | Up to 26 h (2G) / Up to 21 h (3G) |
| Music play | Up to 46 h |
| Misc | |
| Colors | White, Black |
| Models | Desire 728 dual sim, Desire 728G dual sim, D728x |
| SAR EU | 0.81 W/kg (head) |