Food Lovers Market / Fruit Veg City is one of South Africa’s best known and most successful retail outlets. Across the country and beyond, the multi-faceted food company has maintained an impeccable reputation in its operations and services for over two decades since its inception.
story
In 1993 two brothers, Brian and Michael Coppi launched the first Fruits & Veg City Store in Kenilworth, Cape Town. This was shortly after SA gained independence in 1990. With previous retail experience, the brothers started the business which has grown to become one of the leading family businesses in South Africa.
The initial idea was to produce nothing less than fresh fruit and vegetables straight from the farm. According to the duo, the company and its services are “aligned with good old family values like health, trust, honesty and integrity.”
From just one store in a historically challenging time, the retail chain has well over 100 stores across South Africa. They also have branches in Tanzania and even Australia. These brothers have taken the ancient farming and marketing system to another level with their large-scale initiative.
Fruit & Veg City
Known as a parent company, Fruits & Veg City is known for offering a variety of fruits and vegetables in their freshest, healthiest condition.
Food Lovers Market
You know what they say about variety, Food Lovers’ Market offers a range of food services. The brothers set up a restaurant after starting FVC with the intention of trying the food. Brian and Michael traveled the world to see what unique brand they could bring to the food industry.
And that later turned out to be an initiative that led to the birth of the “Food Lover’s Market” (FLM) concept. FLM stores have multiple sections for the different groceries – fruit, seafood, fast food, meat and grocery sales.
“At the Food Lover’s Market, we cater to discerning customers, connoisseurs, professional foodies and, of course, our regular customers who are accustomed to the exceptional quality and variety of Fruit & Veg City.”
In their restaurant you can taste first class recipes, beers and the best wines.
coffee shop
This is the part you want to visit for your light refreshments – snacks and drinks; Breakfast treats and some Mediterranean diets to remember.
Seafood – Get the best quality lobster, shrimp, crab and snapper here.
Bakery – Fondant donuts, muffins, croissants, milk tart, panini rolls and cinnamon rolls.
Butcher shop – you can check out their lambs, steaks, chicken, beef fillets…. You can cook them already in a bowl or raw.
mission / vision
Coppins’ brother had a vision of creating a modern shop inspired by the typical traditional market environment where farmers would bring their fresh produce from their farms to sell to the public.
Her idea for the food products revolves around their freshness and wholesome quality as it was in the past, before gross commercialization took over most of the food industry.
Affectionately referred to as the Food Theater, FLM works with farmers experienced in growing, harvesting, storing and packaging fresh produce for export.
Food Lovers Market – Headquarters, trading hours
London Circle
Brackengate Business Park
PO Box 1823
Brackenfell, 7561.
The market opens every day of the week but the trading hours vary from city to city and shop to shop. To find a Food Lovers Market near you and its trading hours, you must use the store locator by clicking here.
Why we love Food Lovers Market
This is sure to be the one-stop shop for stocking your kitchen and your tummy as well. We love this grocery store for the guaranteed freshness of their grocery supply. No wonder they are still in business after 25 long years.
To ensure the transparency of their operations, the buyers themselves ensure that their food and fruit are handled and packed in the packhouses.
Still inspired by the old marketplace business, according to Food Lovers Market, formerly Fruits & Veg City, one of the main goals of grocery retail is to make this fresh food affordable.
For effective distribution, Food Lovers Market’s own logistics company ensures that customers’ orders reach their destination in the shortest possible time and in the best natural condition.