EFFECT OF TELEVISION ADVERTISEMENT ON BUYING BEHAVIOUR WITH REGARDS TO HOUSEHOLD NECESSITY

ABSTRACT

This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of this study was to examine the impact of television advertisement. The study also examine some literature reviews; including the meaning of advertising, relevant concepts, featuring of advertisement and demerit of advertising and so on. The sources of data collection used in this research work were a combination source. The primary source data collection included the administration of questionnaires and the conduct of television interview. The secondary data was gotten from textbook and also some hypotheses were tested using chi-square method to ascertain its validity from the finding, it was discovered that there is a significant relationship between television advertisement and increase in advert. It was also concluded that the promotion of television advertisement will be enhanced as long as well designed advertisement, for prospective women and the help of television advertisement it will go a long way and patronize the women in Benin City.

                                                                                                                                                                                      

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis  

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation 

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

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