INTRODUCTION
1.1. Background to the study
Film has been in existence since time immemorial, it serves many generations as a tool of understanding and passing across vital information and ideas generated by individual different communities. Since some people lack reading cultures, there is a need to engage films to disseminate information to the public for better understanding. Film, in the generic sense is the basis of all motion picture forms and most pervasive form of communication and entertainment in the postmodern world, Tomase (2005).
Films play an important role in the fabric of our society. It is like a food which people cannot joke with, because of the satisfaction of hunger. The need to ensure that ideologies and values that need public participation is transformed into social thinking and debate has been a serious concern to people and governments. To avail themselves this golden opportunity, they resorted to various films which are extensively used because of the important role they play in the comity of nations, especially on how they command extensive audience participation. Films transpose the discourse of social life into cinematic narratives, Ryan and Keller (1988). The film producers are supposed to be deeply rooted in the language and culture of its audience. The manner adopted by film producers to express themselves in various languages of their choices is very important to the audience because they show the importance of understanding the message the producer of any film is passing across to audience. Film is a popular cultural form which is regarded as a gauge of social attitudes and change, Kuhn (1990).
Masoud (2010) defines film as the currency of intellectual debate. Films help the audiences both old and new to rethink their places in the world and critically motivate them to do something about the injustice and exploitation to which they are witnessed Pietari (2013).
From the foregoing, it is suffice to say that film is a subtle way in which producers utilize to express their opinions to the public.
In spite of the magnitude of film as a powerful vehicles for moulding public opinion and determining people’s perception of social reality, it is worrisome that women are unfairly portrayed in Nigerian home videos .Nigeria is still dominated by stereotyped portrayal of gender relations and negative images of women. The explosion in the number of local video films is truly astounding. Aihe (1996:7) cited Chinyere (2013) points out that at least one video film enters the market every week . According to him “The result is that in a single year since the past three years, more than three hundred local films have been pumped into the Nigerian market”. The negative images of women by the large local home video films producers have eroded the positive feelings of the audience both within and outside the country. This has made a growing number of Nigerian women have in recent years expressed misgivings about the portrayal of women in Nigerian home video films (Ezeigbo, 1996: Layor, 1995).