CHAPTER ONE
1.1
BACKGROUND
TO THE STUDY
Every business organization aims is to prosper,
increase sales and maximize profit, trying by all means to ensure the
occurrences of losses are perfectly controlled. More so, they want to make
effective use of available resources most profitably so their aims and
objectives will be achieved (profit maximization).
Many sellers make the mistake they offer than
to the benefit attained form the product of customers. They see themselves as
products producers and seller rather than provision of solution to the
customers needs.
Means while every consumers intention is to choose the right product
and services form reliable producer
that on can meet their request and also provide product and serviced that can
effectively maximize their
satisfaction at a reasonable and
affordable prices .
Customer’s satisfaction depends on a products perceived performance in delivery
value relative to buyer’s
expectations. Consumer which to get the right product of the right quality at
the right price, at the right time from the right sources and derive the right
maximum satisfaction. They do emphasize
on the contraction of price and quality.
That is, they want the cheap price and at the same time,
the original product and services.
Consumers can only patronize the producers, and seller’s
of the product when the benefit of the goods purchase from them is highly satisfactory
and efficient meant for what it is needed.
They also tell others about their good experiences
with the product. With these, seller is able to achieve their profit maximization
objective as their sale volume increase tremendously.
1.2
STATEMENT
OF THE PROBLEMS OF THE STUDY.
The premise for the problems or the question of the
study which prompted this research topic is expressed in the following
questions.
1. Why
does organization wind up shortly after springing up?
2. Why
do competitors gain more grounds than the innovation?
3. what
are the causes of losses and low profitability even, when much is expected
4. Why
do organizations embark on mass retrenchment programme?
5. Why
do organizations flourish more than
others in the same industries?
6. why
do some individual prefers an outfit to another :
7. even
when better quality is offered by the rejecte outfits the aforementioned questions gave birth to the study of
consumers gave birth to the study of consumer
1.3
AIMS
AND OBJECTIVES OF THE STUDY
The aims of this study are to evaluate consumer
satisfaction as a key to industrial growth and development.
To achieve this aim, therefore the following
objective shall be pursued.
1. To
examine why some organization flourish more than the others.
2. To
identify the causes of loss and low profitability.
3. To
find the rationale behind organization retrenchment program.
4. To
ascertain why organization wind –up shortly after spring up.
1.4
SIGNIFICANT OF THE STUDY
The research work is of great significant to the researchers
as it helps in winding the researcher’s knowledge via reviewing different
literature on the topic.
The study is also relevant to industries
particularly dangote group of company plc
in assisting to its customers behaviour and discovering area of dissatisfaction
for necessary amendment to be made to maintain and increase its customers.
It is hopeful that the study will add to the
knowledge on the study and useful for future researchers who might want to
improve from were we stopped as reference.
Finally the study will enhance the generally
appreciation of consumers satisfaction
as a necessary key for industrial growth and development.
1.5
SCOPE
OF THE STUDY
The study x-rays customer’s satisfaction as a key to
industrial growth and envelopment with particular reference of Dangote group of
company plc
Consumer satisfaction: improving quality and access
to services and supports in vulnerable
neighborhoods. It was the conscience of the groups that lack of
information often leads to low
expectations. They further agreed that the process of obtaining a services and
the way it is delivered can have major impact on the user’s experience. The
quality relationships and staff were central to positive outcomes. Because consumer satisfaction is a highly
variable assessment that individual makes based on his/her own I information,
expectation, direct contact and interaction, and impact it makes sense to
involve and consult consumers
satisfaction approaches . The
survey covers only the customers of dangote group on company plc metropolis.
1.6 LIMITATION AND CONSTRAINT OF THE STUDY
The researchers have been limited to dangote
group of company plc .
The findings from this case study will
be used to present the organization of manufacturing industries in Nigeria.
The limitation of the study is not an easy filed of
human Endeavour, ours is not an explanation, such problems like finance secrecy
the size of the establishment and time have all contributed to the narrowed
result.
a.
Finance:
the researchers did not find it easygoing from school to the case study centre
every time , before they could get the title data and because the
researchers where running shorts and funds, the visit could not be intensified.
b.
Size
of the establishment: the researchers only covered
a Brach of dangote group of company plc
out of many branches and head office.
This is due to the fact that the head office is
located in
cannot keep visiting, due to lack of adequate, funds
c. Time:
The time allocated
for this research work is too short and coupled with other academic work which
the researcher’s has to face there by reducing the researcher’s has to face
there by reducing the researchers work to minimum.