ABSTRACT
The basic aim of this study is to find out the lavses of consumers negative perception of insurance services and how it can be changed from negative sphere to positive sphere. Data were collected from two hundred and twenty four (224) consumers and customers of insurance companies in Warri. They were selected by employing the simple random, sampling procedure through the administration of questionnaires. The data collected were computed and analyzed by percentage and chi-square statistic.
The major findings of his study revealed that insurance services are not well perceived by the consumers. In costumers takes insurance policies basically to provide for the unforeseen future, and some consideration percentages of customers said to avoid police embarrassment because certain insurance policy is made compulsory by law.
The study showed that consumers are generally aware of motor insurance services rendered by insurance companies. Also most of the respondent were dissatisfied with the quality of services rendered by insurance companies. The public information mechanism of the insurance companies were seen to be grossly inadequate. The level of consumers awareness, and their patronage were discovered to be positively related to consumers perception of insurance services.
The two null hypothesis that there is no relationship between consumers perception of the purpose of insurance, services and their level of patronage, and the second null hypothesis that there is no relationship between, consumers perception of the purpose of insurance services and their level of coarseness were all rejected at 0.05 level at significance. On the basis of these findings, it is recommended that:
1. Insurance companies should overhaul the public information devices by making use of electronic and paper media in order to educate the public about the importance of insurance services.
2. To change the perception of the insurances the insurance companies should increase their advertising and public relations activities in the area of economic development and social responsibility.
3. The insurance companies should put into concrete practice, the conditions attached to any policy and make sure that genus claims are settled without resorting to stagnations
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire