Collecting information on the taste of consumers and the extent of demand for a product…

Collecting information on the taste of consumers and the extent of demand for a product is

  • A.
    market research
  • B.
    market segmentation
  • C.
    marketing mix
  • D.
    marketing concept
Correct Answer: Option A
Explanation

market research; is the action or activity of gathering information about consumers’ needs and preferences.

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