An advertising campaign designed to sell one’s own products at the expense of other brands is
-
A.
competitive -
B.
persuasive -
C.
direct -
D.
informative
Correct Answer: Option A
Explanation
Competitive advertising is an effort by at least one company to create a contrast between its product and the same or similar product offerings by competitors. By establishing a contrast for the consumer and trying to influence the consumer’s buying choice, this company hopes to obtain a larger market share.