2013-22 Sponsor Of The Super Bowl Halftime Show

Sponsor of Super Bowl halftime show in Super Bowl 1979 was Carnival Cruise Line. They were the first to sponsor the halftime show.

The grand event of 21st January 1979 was held at Miami Orange Bowl in Miami, Florida. The theme was Salute to Caribbean, where Ken Hamilton and different Caribbean groups, including Gramacks out of Dominica, performed. Bob Jani was the producer.

The organization failed to have any promoters till 1989. Diet Coke organized SB XXII on 22nd January 1989 at Joe Robbi Stadium in Miami Gardens, Florida. It featured Be Bop Bamboozled in 3-D, Elvis Presto, and dancers and performers from the South Florida region.

Likewise, here are the promoters who have affiliated themselves with NFL to arrange the SB halftime program:

• Walt Disney World and The Coca-Cola Company – XXV
• Oscar Mayer – XXX and XXXI
• Royal Caribbean International Celebrity Cruises – XXII
• Progressive Auto Insurance – XXXIII
• E-Trade – XXXIV, XXXV, XXXVI
• AT&T Wireless – XXXVII
• AOL and TopSpeed – XXXVIII
• Ameriquest Mortgage – XXXIX
• Sprint Nextel – XL
• Bridgestone – XLII to XLVI
• Pepsi – XLI, XLVII to LVI

Super Bowl halftime show 2023 sponsor is Apple Music. The deal was sealed on 23rd September 2022.

The software company will pay an annual fee of $50 million for naming rights. The deal between NFL and Apple Music will run for five years, worth $250 million.

The Senior Vice President of partner strategy of the NFL, Nana-Yaw Asamoah, stated, “We’re proud to Welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show. We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music.”

They hosted their first one at State Farm Stadium in Glendale, Arizona, on 12th February 2023.

The Apple Music Super Bowl Halftime Show in 2023 saw the return of Rihanna to the big stage after a hiatus of five years. It turned into the biggest halftime show of all time, amassing 121.017 million viewers.

Jesse Collins, Jay-Z, Roc Nation, and Diversified Production Services produced the show. They have been at the producers’ table since 2021.

Pepsi is not sponsoring the halftime show because they did not want to commit to the $40 to $50 million ask for the naming rights of the SB halftime show.

The end of the deal is not an exit from the NFL. The drink manufacturing company will still be part of NFL Drafts and other events. They are now trying to invest more in streaming and digital platform advertising.

Before opting out of the contract, Pepsi could present 26 musical acts. They accounted for 168 Grammy Awards between them and have produced some of the most watched shows.

How long has Pepsi sponsored the Super Bowl?

Pepsi has sponsored the Super Bowl for ten consecutive years. They came to an agreement with the football organization in July 2012.

The giant soda manufacturers became partners with the league and delivered various astounding halftime performances from 2013 to 2022.

Over the years, we got to experience the electrifying performances of Beyonce and Destiny’s Child in SB XLVII at the Mercedes-Benz Superdome. 108.69 million people watched it.

The SB XLIX saw Katy Perry mesmerize everyone with the ‘Fireworks’ at the University of Phoenix Stadium. It peaked at 114. million viewership, becoming the most-watched SB ever at that time.

Likewise, PepsiCo. has delivered many stunning live performances in the form of:

• Bruno Mars and Red Hot Chili Peppers – XLVIII
• Cold Play – SB 50
• Lady Gaga – LI
• Justin Timberlake – LII
• Maroon 5 – LIII
• Shakira and Jennifer Lopez – LIV
• The Weeknd – LV
• Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar – LVI

Bridgestone sponsored the halftime show before Pepsi. It became the first official tire of the NFL in 2007.

In October 2007, Bridgestone locked a three-year sponsorship agreement with NFL. The Japanese multinational tire manufacturer took charge of four Vince Lombardi games from 2008 to 2012.

It included the domestic rights and title rights of international matches. It also came with Super Bowl rights, and the overall deal was worth around $9-10 million.

Likewise, being a sponsor, they got two ad spaces in halftime and various promotional mentions throughout the postseason fixtures.

Here are the performers brought in by the company while hosting the event:

• Super Bowl XLI – Tom Petty and the Heartbreakers
• Super Bowl XLII – Bruce Springsteen and the E Street Band
• Super Bowl XLIV – The Who
• Super Bowl XLV – The Black Eyed Peas
• Super Bowl XLVI – Madonna

It changed in 2013 when the tire manufacturers dropped the ball and PepsiCo. struck a deal to organize the halftime shows.

How much did Pepsi pay to sponsor the Super Bowl?

PepsiCo. paid over $7 million yearly to sponsor the Super Bowl in 2012. The deal between the NFL and the soda giants was finalized in July 2012.

It was not the first time they were taking the helm. They took the task to host the mega event on 4th February 2007 at Dolphin Stadium in Miami Gardens, Florida.

The title match featured Indianapolis Colts and Chicago Bears, where the former emerged victors by 29-17. The halftime show was dominated by Prince and Florida A&M University Marching 100 Band.

Two dancers, May and Nandy McClean, supported Prince, called The Twinz. All the songs performed at the break were:

• We Will Rock You
• Let’s Go Crazy
• Baby I’m a Star
• Proud Mary
• 1999
• All Along the Watchtower
• Best of You
• Purple Rain

It was played for the 74,512 spectators at the venue and was viewed by 140 million people on television. It was the biggest and best show of the SB then.

Super Bowl MVP sponsor is The Walt Disney Company. Every year Disney gifts an all-expense paid trip for the Super Bowl MVP and their family to Disneyland.

After a Super Bowl, the Most Valuable Player of the Championship game is featured in Disney’s “What’s Next?” advertisement. In return, the MVP shouts, “I’m going to Disneyland!” or “I’m going to Disney World.”

They record and release two commercial versions with each phrase to target different markets.

The tradition started in 1987 when Quarterback Phil Simmons won the Super Bowl XXI with New York Giants defeating the Denver Broncos 39-20 and appeared in the commercial. The 31-second clip started with the game footage and focused on the key moments.

It featured “When You Wish Upon a Star.” The narrator state that the QB had just won the Super Bowl and “What are you doin’ next?” Simmons replied, “I’m going to Disney World!” The video ended with fireworks over a castle.

To keep their promise, The MVP stars will appear in Disneyland or Disney World’s parade the next day following the Vince Lombardi win.

The narrator is Mark Champion, and the castle at the end is usually Cinderella Castle or Sleeping Beauty Castle.

This was the company’s first “What’s Next?” campaign and has been used as a marketing strategy to promote its theme parks in Florida and California.

Some of the Super Bowl MVPs and SB winners to occur in the ad are:

• Patrick Mahomes
• Cooper Kupp
• Tom Brady
• Rob Gronkowski
• Nick Foles
• Peyton Manning
• Joe Flacco
• Eli Manning
• Aaron Rodgers
• Drew Brees
• Ben Roethlisberger
• Tony Dungy
• Jon Gruden
• Trent Dilfer
• Kurt Warner

The advertisement has also included other sports and non-sports show winners and participants. Some of them are:

• Scott McCreery (American Idol season 10)
• Teemu Selanne (Stanley Cup Finals)
• Dwayne Wade (NBA Finals)
• Curt Schilling, Pedro Martinez, David Ortiz (2004 World Series)
• Barry Bonds (Major League Baseball home run record)
• United States Women’s National Soccer Team (FIFA Women’s World Cup)
• Nancy Kerrigan (Winter Olympics)
• Jeff Gordon (Brickyard 400)
• Michael Jordon (NBA Finals)